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Note: The views and opinions expressed here are those of the authors and do not necessarily reflect the position of the Morris County Chamber of Commerce.
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MCCC Blog |
Note: The views and opinions expressed here are those of the authors and do not necessarily reflect the position of the Morris County Chamber of Commerce.
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By John Allen Mollenhauer "JAM", Performance Lifestyle Coach
What Are You Living For? In other words, what are you up to in this life, and are you clear on how you need to live to achieve that? That question reflects what matters to you, what you value, and where you’re going. Answer the question, what you are you living for? and you will almost immediately be able to determine, why your life and style of living it is the way it is, the level you are playing at and so much more.
MINI-GUIDE. Whether you are a business owner, executive/human resources professional, or other, give yourself 10 minutes to sit back and read this. It will make your company a magnet for employees, including you, who want to thrive. Then act on it.
by John Allen Mollenhauer “JAM”, Performance Lifestyle Coach The employees coming back to the worksite post-Pandemic are not the same ones who left in March of 2020. Like most of us, our priorities changed because of the Pandemic. Before the Pandemic, most of us we worked from 7:00 am to 7:00 pm, daily, with travel added on to and from location-based businesses. This left us with little time for self-care, our families, and other life interests, at least during the work week. During the Pandemic, while working from home, and not having to travel to work, we began to have time for such “luxuries,” which are downright essential to wellbeing. We realized that we could have it all so to speak -- get our work done and see our families!
An article by Axios, a publishing company that helps you get smarter, faster on what matters, talks about How data and the pandemic have democratized the "high-performance lifestyle."
They say, "A New Fitness and Wellness Vertical Has Emerged Amid the Pandemic." Dubbed the "high-performance lifestyle" (HPL), it combines physical health, mental health, and technology. Why it matters: HPL aims to track and optimize human performance. Athletes have been doing this for decades; now, thanks to data democratization, anyone can.
by John Allen Mollenhauer, Lifestyle Coach
Note: This is more than an article. It's a mini-guide, and it can change the course of your year and life for the better forever if you go through it and its links. What Does it Mean to Set Yourself Up for Success? It was a great honor to be a recipient of the chambers' Leader in Business Award at the Annual Luncheon for 2020, along with three leading pros. Thank you to all who were involved in that decision. I humbly bring that up for one reason, and that is, I had decided that this was going to be a breakthrough year, well in advance. The power of choosing to set yourself up for success, for what's next, new, or desired, is nothing short of remarkable. It's simple when you decide what you are all-in on, you act accordingly, and beautiful things can happen. By Entrepreneur Lifestyle Coach, John Allen Mollenhauer, Performance Lifestyle Inc.
Maybe it's a new diet or workout program? A little more sleep? All good, but you've tried that now for how long? Maybe it's time for a new approach. Before I share what that "approach" is rooted in, know this; it's not one thing. It's an idea comprised of a series of insights that translate into a series of principles, practices, and a strategy that, when strung together, becomes an approach you can call your own; a method that will create a breakthrough year and a better life, forever.
By Lifestyle Coach, John Allen Mollenhauer “JAM". Creator of the Performance Lifestyle®
I am a lifestyle entrepreneur and performance coach; you can find my articles in Around the Chamber. Upon talking with me, you might expect me to talk about eating and exercise, probably sleep, how you’re thinking, and more among several other aspects of your lifestyle. And if so, you would be, in part, correct. But that level of granularity is not where the conversation starts. It starts with a conversation about achieving your goals, not necessarily "how-to," but rather, "how-you," get into the things and follow through on what you want to accomplish, complete, and realize in your life.
In the age of digital everything, the average consumer’s approach to buying has been completely reimagined. No longer do consumers react favorably to the once tried and true sales models of yesteryear, when sales teams would rely almost exclusively on tactics like phone calls and conferences to facilitate transactions. These days, the sales funnel is tied much more closely to marketing – a technique that aims to build and sustain customer loyalty by creating an inviting and engaging user experience at every touch. When it comes down to it, sales and marketing have a lot in common, perhaps most notably that both directly impact lead generation and revenue. The biggest difference, however, is that marketing is defined as the process of getting people interested in the goods and services being sold, whereas sales refers to all activities that lead up to the direct selling of those products. The most successful businesses, therefore, are the ones that understand the nuances and are open to implementing a strategy that integrates elements from both sides. What does sales and marketing integration look like? Sales and marketing integration starts with collaboration. When sales and marketing teams work together instead of as separate entities, the sales process becomes significantly easier for everyone from start to finish. The marketing team’s job is to ensure that the consumer is already educated in your brand – and has had several positive touches related to the brand – before ever making any sort of contact with a salesperson. This approach has been shown to make the sales process more likely to be successful and more efficient because:
Sales and Marketing Integration: A 3-Step Process At Paradigm, we believe that both sales and marketing should operate with the same two goals in mind: brand building and maximizing ROI. Many companies are at least familiar with ROI – measuring how much has been gained or lost on an investment, relative to the amount of resources invested – because those numbers are a direct indicator of the company’s overall profitability. But brand building – and measuring the success of a brand building campaign – can be much trickier, especially for small businesses. The effort usually pays off, though, because once a strong brand building strategy has been executed, your job as a marketer or salesperson becomes easier over time. We measure brand building by identifying and then measuring Key Performance Indicators (KPIs), which can be things like email list growth with quality leads (example: if we grow an email list by 50% but see the open rate decrease significantly, we know those were poor leads); social media mentions, follows and engagement; and website hits, time spent on the site, etc. Once everyone is on the same page and working toward the same brand building and ROI goals, there are three steps to follow for effectively integrating your sales and marketing teams:
Sales and marketing integration is a process that takes time; it’s not going to happen overnight. But once both teams begin working together to drive home your brand and maximize ROI, you’re likely to see significant improvements in your efficiency and effectiveness at closing deals. For more detailed tips on how to integrate your own sales and marketing teams, contact Paradigm Marketing and Design today to schedule a consultation. As sharks go, ours were more admiring than predatory.
Morris Tech Meetup, MCEDC and high-school-student-run Business Bootcamp hosted a pitch competition for aspiring entrepreneurs …. in their teen years. Start-up culture fits perfectly with Morris County’s youth culture – the excitement of presenting a creative idea with the courage to risk failure. The pitch roster was whittled down to ten (10) teams of 2 – 4 students. The Keynote Address Ari Sorken, former CFO of Bai Brands, was both personable and generous with his time. As a keynote speaker, he was informal and revealing about his company’s approach. Bai decided they were aiming for the Conscious Authentic. This was not an existing market segment. Bai invented a market segment along with their brand. Ari Soroken has been able to grow his hair now that he’s a Princeton millionaire. Ari taught that successful companies are bought, not sold. A company should never be for sale. Bai formed a strong culture; one that snubbed its’ nose at the big soda companies. Yet they were still was able to get distribution and to sell the company (to Dr. Pepper) for a record sum. The Competition The competition format allowed 5 min to explain invention, the market size, the problem solved, and market differentiation. Then 5 min for questions and feedback from the judges. All contestants were confident, practiced and prepared. Many entries had an emotional pull. The biggest mistake made was being too technical – a common problem for inventors. The Big Winner Won $1000, the big check and a trophy. Also, consulting services regarding their future in business. Their time with Macrosoft’s executive leadership is a prize to be coveted. Next year, MCECC will aim to get more sponsors so that 2nd and 3rd place winners can go home with a financial prize. |
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Please Note: The views and opinions expressed here are those of the authors and do not necessarily reflect the position of the Morris County Chamber of Commerce.
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