​By Rachel Durkan, Paradigm Marketing and Design
In this time of crisis as COVID-19 continues to unleash its wrath of financial, emotional and social disruption across the globe, businesses are looking for ways to remain relevant with customers on a reduced budget.  Today, more than ever, social media plays a crucial role in a business’s ability to connect with customers, as it offers an affordable path to engagement and lead-gen—if done right! 

By Dennis C Miller
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​How to Finally Stop Repeating Our Failed Strategies
Every nonprofit organization relies upon the philanthropic support of others to ensure that the necessary resources are available to carry out their mission. Yet despite all the knowledge about fundraising, most nonprofit organizations struggle.