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Note: The views and opinions expressed here are those of the authors and do not necessarily reflect the position of the Morris County Chamber of Commerce.
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MCCC Blog |
Note: The views and opinions expressed here are those of the authors and do not necessarily reflect the position of the Morris County Chamber of Commerce.
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By Cal Thomas, Sandler Morristown
Why Your "Why" Matters: The Key to Sales Success in 2025 David Sandler, the founder of our company, taught that success isn’t just about hitting quotas or closing deals; it’s also about adapting to challenges, growing personally and professionally, and finding fulfillment in your work. This multi-dimensional understanding of success is worth examining closely in the month of January, as we launch a new year, set new goals, and face new challenges. And that means stepping back and taking the time to ask ourselves an important question: Why do we do what we do each working day?
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By Cal Thomas, Sandler Morristown
Have you ever noticed how some prospects engage with you instantly, and with complete attention, when you cite verifiable facts and figures … while other prospects remain totally unmoved by the same hard data? Some people will closely evaluate the data you share, ask how it was verified, and (if they like your answer) feel right at home in the discussion. Others, though, are more likely to need hands-on demonstrations …. step-by-step explanations … or in-depth discussions before they feel comfortable making any decision. Just as students in a classroom have different ways of learning, buyers have diverse learning and decision-making styles. There are four main styles for salespeople to understand. Understanding them and catering to them can dramatically influence your ability to tailor your messaging – and secure the commitments that support your sales process.
By Cal Thomas, Sandler Morristown
Have you ever been thrown a new situation on the job, or been asked to deal with a sudden development or requirement that you didn’t understand at first? Have you ever been confronted with an unexpected change that affected your ability to connect with, and deliver value to, a prospect? Have you ever felt like a buyer, a colleague, or a superior dumped a problem in your lap, a problem you really didn’t feel ready to solve? We all have. Now comes the tough follow-up: Were you ever tempted, even for a moment, to respond to the new situation you faced from one of these three points of view?
By Cal Thomas, Sandler Morristown
As sales professionals, it’s our job to determine our prospective buyer’s pain. How? By asking the right questions at the right time and in the right way. When we do this, our closing ratios improve. When we don’t, those same ratios get worse. Of course, we all want better closing ratios. That means we will want to start from the position that there is no room in our world for mind-reading.
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Please Note: The views and opinions expressed here are those of the authors and do not necessarily reflect the position of the Morris County Chamber of Commerce.
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The Morris County Economic Development Alliance (The Alliance) is an affiliated 501c3 Nonprofit of the Morris County Chamber and includes the Morris County Tourism Bureau, the Morris County Economic Development Corporation and the Connect To Morris job board.
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