New York City’s beloved taim continues its rapid expansion with new location in Florham Park opening February 15
FLORHAM PARK, N.J. (February 10, 2023) – To longtime New Yorkers, taim means “tasty,” perfectly describing its craveable and award-winning Mediterranean cuisine. Beginning February 15, Florham Park residents will be able to enjoy New York City’s favorite Mediterranean bowls, pitas, and salads at the newest taim location at 176 Columbia Turnpike within the Florham Park Plaza.
The grand opening of what New York Magazine calls the “Best in New York Falafel” spot marks taim’s second in New Jersey and 12th overall. “One of the biggest requests our fans have of taim is to bring our restaurants to more of the places where they’re living outside of the city, or to where they’re moving with growing families. Florham Park has been on the top of the list,” said Phil Petrilli, Founder of Untamed Brands. “People love taim because everything on our menu leaves you feeling great and inspires you to crave ‘better’ at mealtime. We’re famous for our award-winning falafel, chicken shawarma and fries, each bringing a diversity of fresh flavors that add to the experience. Our friendly team cannot wait to share their favorite recipes with guests trying taim for the first time!”
Customizable Meals That Create Unlimited Combinations
taim has been a New York City staple since first opening in 2005, and its commitment to consistently delicious food attracts loyal fans and local famous faces. Popular dishes reflect extensive preparation, like chickpeas soaked for a full 24 hours to create the perfect texture for green and harissa falafel. taim's award-winning food is made fresh daily, with no microwaves or freezers in any of its restaurants. Fan favorites like chicken and cauliflower shawarma, golden eggplant, and side dishes delight guests who fall in love with the vibrant flavor and quality. taim also imports 18 fragrant spices from the top growing regions in the world to help make every dish so craveable.
Every meal at taim is customizable with over 65 million combinations guests can build for themselves. Guests first select a bowl or pita, then choose a main, like chicken, falafel, or cauliflower. A tasty selection of toppings, sauces, and sides makes each creation unique.
“We have been looking for the perfect location in Florham Park for a while because it’s a beautiful area that many of our longtime New York taim team members call home,” said Matt France, Chief Development Officer of Untamed Brands. “Beyond this, Florham Park is filled with families, students and local employees who want to be able to grab a healthier, flavorful meal on the go. We’re not far from BASF’s North American Headquarters, the New York Jets Training Facility and Summit Health LeBenger Pavilion. We’re also less than three miles from Fairleigh Dickinson, Drew and College of St. Elizabeth’s. We can’t wait to show Florham Park what taim is all about and help support the community.”
The restaurant features ample seating and inviting, warm characteristics of the Mediterranean with terracotta-hued walls and brilliant tiles that pull through the bright yellows, blues and greens of the sun, sky, sea, and land where taim’s ingredients and flavors originate. Guests can enjoy current meal promotions including the Sunday #cravecombo featuring a signature pita and fries for $10.00, or the Family Meal, a Mediterranean feast for four-to-six people. Join taim online at taimkitchen.com and tag your meal photos with #cravebetter on social media.
taim’s story starts knee-deep in a huge pile of chickpeas in NYC’s West Village, where we opened our first tiny kitchen — bringing the vibrant, fresh flavors of the Mediterranean to our hometown. Now, we’re all over NYC and beyond, from New Jersey to DC. We are committed to making everything from scratch and using the best ingredients: market-fresh produce and 18 different Mediterranean herbs and spices to take your taste buds on a trip with every meal. Every day, the taim kitchen prepares our award-winning dishes — making every meal to order just how you want it. Learn more about taim at taimkitchen.com.
About Untamed Brands
Untamed Brands owns and operates leading fast-casual restaurants. The group was founded in 2021 by restaurant industry executive Phil Petrilli. Untamed Brands’ mission is to be the best long-term partner for emerging restaurant brands by helping them realize their fullest growth potential with our world-class team of restaurant leaders. Learn more about Untamed Brands at https://untamedbrands.com/.
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Emily Steinberg, (440) 822-0264
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