Referral Tracking Report Explanation

REFERRALS AND LEAD TRACKING OVERVIEW
 
As a Morris County Chamber member, you have an exclusive opportunity to promote your business by advertising on our website through your FREE business directory listing plus some additional paid marketing opportunities. Our website provides sophisticated software that tracks ad performance. The tracking adheres to the Interactive Advertising Bureau (IAB) standards and guidelines (see http://www.iab.net).
 
Our website tracks each time your business listing and/or advertisement is viewed (an "impression"). It also tracks the number of times listings and advertisements are "clicked on". The number of "views" or "impressions" divided by the number of times the listing or advertisement is "clicked on" is called a Lead Rate.
 
Our Referral and Lead reports track ALL activity (other systems do not depending upon their purpose) and are usually higher than other statistical tracking software such as Google Analytics for a variety of reasons.
 
The most common reason for the differences is in the tracking of "non-human" impressions and click-thrus. These are commonly called robots (or 'bots') or spiders because they crawl through a website to index the content for searching. 'Bots' are non-human impressions and click-thrus created when search engines such as Google index your listing to be displayed in search results. While a 'bot' visit isn't necessarily a direct lead, it DOES have value because it is indexing the listing and thus increasing the likelihood you are found online. The bottom line to internet advertising tracking is there are many different methods. Here is more info about different report methods: Google Stats vs. Server Logs
 
REPORT ELEMENTS EXPLAINED

Using the tabs, your Value Report will show total referrals by month (left) or referrals by type (right) for a specific date range.

The top of the report lists your organization and address plus your primary business directory category. By default, your referral report includes search engine indexing or “bot” referrals. You have the option to filter out bot referrals by unchecking the box.
 
The bottom of the report shows:

• Total Referrals: The number of times your information has been provides to or seen by a site visitor or inquirer during the selected date range.
• Total Impressions: The number of times your information was displayed during the selected date range.
• Total Leads: The number of times a visitor clicked on a link or was provided with additional information about your organization during the selected date range.
• Lead Rate: The number of leads divided by the number of impressions for the selected date range. This represents the percentage of potential customers who are clicking on your links to learn more about your organization.

 
Total referrals by month is the sum of all tracked referral types (see below).
 
REFERRAL TYPES
 
Banner Ad Clicked (AC): The number of times your banner ad(s) was clicked on.
 
Banner Ad Displayed (AD): The number of times your banner ad was displayed somewhere on your site. (This number will likely be much higher than many of the other referral types because the banner is displayed throughout our site and each time the banner rotates on a page, a separate "display" is counted.)
 
Coupon Details Displayed (CD): The number of times your coupon was opened and viewed.
 
Coupon List Viewed (CV): The number of times the full list of all coupons (including yours) was displayed.
 
Business Listing Displayed (D): The number of times your listing was displayed as a part of a list, including views on all listings in a certain category or a list of search results including your organization.
 
Individual Listing Displayed (LD): The number of the times your business listing detail page was displayed, either as the result of a direct search or from clicking through to your listing from a results or category page.
 
Website Clicked On (W): The number of times your website URL was clicked on from your business directory listing.
 
Email Sent From Website (E): The number of times a visitor used the contact form to send an email to your organization from your business listing.
 
Map Displayed (M): The number of times a visitor clicked to view your organization on Google maps, either from a list of search results or from your detail listing page.
 
Social Media Network Clicked: The number of times your individual social media icons ( LinkedIn, Instagram, YouTube, etc.) was clicked:

• SNFB = Facebook Social Network Redirect 
• SNTW = Twitter Social Network Redirect 
• SNLI = LinkedIn Social Network Redirect 
• SNPN = Pinterest Social Network Redirect 
• SNIG = Instagram Social Network Redirect 
• SNYT = YouTube Social Network Redirect 
• SNFL = FlickR Social Network Redirect 
• SNGP = Google Plus Social Network Redirect
• SNFS = FourSquare Social Network Redirect
• SNAL = Angie's List Social Network Redirect
• SNHO = Houzz Social Network Redirect
• SNOT = OpenTable Social Network Redirect
• SNTA = TripAdvisor Social Network Redirect
• SNYP = Yelp Social Network Redirect

Sponsor Image (Logo) Clicked (SC): The number of times your sponsor image (logo) was displayed as part of an event web page was clicked on.
 
Sponsor Image (Logo) Displayed (SD): The number of times your sponsor image (logo) was displayed as part of an event web page.
 
The Power of Connection! In addition to referrals, your membership connects you to valuable resources, opportunities for business growth and rewarding relationships with fellow members.  Equally important, your membership investment helps provide a strong, stable foundation that makes it possible for the Chamber to provide programs that promote, support and inform area businesses and our community.