Atlantic Health System announced that the National Cancer Institute (NCI) has designated Atlantic Health as a National Community Oncology Research Program (NCORP) site of the Atlantic Health Cancer Consortium (AHCC). As the first and only New Jersey-based NCORP, AHCC will help develop and implement NCI cancer prevention, screening, care delivery and treatment studies with leading health care systems across the state.
Each of Atlantic Health’s six hospitals earned the “LGBTQ Health Care Equality Leader” designation and a top score of 100 on the Healthcare Equality Index (HEI) from the Human Rights Campaign.
This is the second consecutive year Morristown, Overlook, Newton, Chilton and Hackettstown medical centers and Goryeb Children’s Hospital earned this designation.
Atlantic Health’s pediatric rehabilitation and physical therapy program has reopened in a new space at 55 Madison Avenue in Morristown. Larger than the previous center and filled with state-of-the-art therapy equipment, the open-gym facility is able to treat a wide variety of physical and developmental concerns, ranging from smaller injuries like sprained ankles to ongoing mobility therapy for conditions including cerebral palsy, genetic disorders and muscular dystrophy.
Paul Kleschick has been appointed as associate provost, student academic engagement and success for Berkeley College
Berkeley College announced that Paul Kleschick has been appointed as associate provost, student academic engagement and success. Kleschick has held positions of varying responsibility in the registrar and academic affairs areas at American International College, St. Joseph’s University, Georgetown University, Temple University and The Henry M. Jackson Foundation for the Advancement of Military Medicine. He expects to receive a doctor of education degree in organizational change and leadership from the University of Southern California next year. The college also announced two honors. Ariosto Rodriguez, site supervisor, security, was honored with a Merit Award by the New Jersey College and University Public Safety Association. In December, Rodriquez’s actions led to the apprehension of a suspect who was trespassing on campus grounds. In addition, The Kurogo Conference, a community for mobile technology in higher education, recently recognized the college’s information systems team with an Appademy Award for its innovation and best practices in creating a mobile campus experience.
Saint Clare’s Health has received a number of honors and recognitions. The hospital was awarded an ‘A’ from The Leapfrog Group’s spring 2019 Leapfrog Hospital Safety Grade. The designation recognizes Saint Clare’s efforts in protecting patients from harm and providing safer health care. It received the American Heart Association/American Stroke Association’s Get With The Guidelines Target: Stroke Honor Roll Elite Plus Gold Plus Quality Achievement Award. The award recognizes the hospital’s commitment to ensuring stroke patients receive the most appropriate treatment according to nationally recognized, research-based guidelines based on the latest scientific evidence.
Saint Clare’s has been recognized by the American Heart Association as a Mission: Lifeline-STEMI Receiving Center-Gold Plus Achievement Award hospital. The American Heart Association’s Mission: Lifeline STEMI accreditation denotes the highest level of commitment to consistent and optimal STEMI care at the system level. This accreditation was developed in conjunction with Mission: Lifeline and recognizes hospitals that meet specific standards as STEMI (heart attack) receiving centers or referring hospitals. In addition, Saint Clare’s Denville Hospital for the second year in a row received a Healthgrades (2018-2019) Gynecologic Surgery Excellence Award. Healthgrades is the leading online resource for information about physicians and hospitals. This award places Saint Clare’s Denville Hospital in the top 5 percent of all hospitals evaluated for providing outstanding quality outcomes in gynecologic surgery. The Center for Cancer Care at Saint Clare’s Denville Hospital also announced it has acquired the TruBeam Advanced Radiation Treatment System for cancer. The TruBeam system’s patented radial therapy beam technology targets tumors with a high degree of power and precision, enabling users to treat cancer without surgery using powerful, state of-the-art radiation therapy, delivered precisely and accurately and individualized for each patient.
In addition, Saint Clare’s sponsored its annual Survivor’s Day Brunch at the Rockaway River Country Club. More than 140 survivors and their guests were treated to a brunch, complimentary medicine, a basket raffle and encouraging words from Christine Ferdinand, founder of the Operation Bling Foundation, which supports cancer patients by giving them sparkling jewels free during their cancer journey. Saint Clare’s staff and community friends volunteered to support the event.
The law firm of Norris McLaughlin, P.A., welcomed new member Leonard LaBarbiera to its Real Estate & Finance Group. LaBarbiera focuses his practice on real estate and finance matters, with an emphasis on affordable housing. Prior to joining Norris McLaughlin, he was special counsel to Windels Marx and served as associate general counsel at MTB Banking Corporation. He earned his bachelor of arts degree from Rutgers University, his master’s of business administration from Columbia University and his law degree from Fordham University School of Law. The firm welcomed Shauna Deans as an associate, joining the firm’s Estate Planning & Administration Practice Group. She received her law degree from Howard University School of Law and her bachelor of arts degree from Spelman College. The firm also announced a number of appointments and honors. Firm member Svetlana (Lana) Ros has been named secretary of the New Jersey State Bar Association’s Health Law Section. Member Peter Hutcheon has been appointed to a four-person ad hoc subcommittee of the State Regulation of Securities Committee of the American Bar Association’s Business Law Section to comment on the recently purposed Fiduciary Duty Rule of the New Jersey Bureau of Securities. Member Annmarie Simeone has been elected nominations co-director of the New Jersey Women Lawyers Association for the 2019-2020 term.
Danielle M. DeFilippis, a member of the firm and co-chair of its Intellectual Property Law Practice Group, has been named to New Jersey Law Journal’s 2019 list of “New Jersey Trailblazers.” Three firm lawyers were selected by The Best Lawyers in America as 2020 “Lawyers of the Year” in the Woodbridge area: Martha Donovan, Morris Bauer and William Dreier. Donovan and member Edward Hogan, co-chairs of the firm’s Environmental Law Practice Group, have been recognized in “WWL: Environment 2019” by Who’s Who Legal. Member Shana Siegel, chair of the firm’s Elder Care & Special Needs Law Practice Group, was named a 2019 Essex County Top Lawyer in Elder Law by Morris/Essex Health & Life.
Twenty of the firm’s lawyers were selected by their peers for inclusion in the 2020 edition of The Best Lawyers in America: Bauer, Donovan, Dreier, Victor Elgort, Daniel Guadalupe, Edward Hogan, Barbara Hollenbach, Peter Hutcheon, Joel Jacobson, Steven Karg, James Laskey, Jack Lintner, Gary Marks, Kenneth Meskin, Richard Norris, Richard Schachter, Richard Somach, Lauren Sorrentino, Edward Sponzilli and Bruce Wisotsky. Norris McLaughlin also announced it has been awarded recertification in Meritas, a global alliance of independent business law firms, and reached the international cybersecurity standards for law firms set by Meritas.
Delta Dental of New Jersey (DDNJ) and Delta Dental of Connecticut (DDCT) announced that Barry Petruzzi has been named vice president of Underwriting and Actuarial Services. He joins DDNJ and DDCT from Prudential Financial, where he was vice president and chief actuary of its Actuarial Centers of Excellence. In his new role, he will be responsible for all underwriting and actuarial services, as well as directing the rating of new and existing group contracts and individual policies. Petruzzi holds a bachelor’s degree in mathematics from Penn State University. He is a Fellow of the Society of Actuaries and a member of the American Academy of Actuaries. In addition, DDNJ associates collected 35 backpacks filled with of school supplies during their recent Pack a Smile collection drive that will be donated to children enrolled in the Gracious Smiles program at Camden’s KIPP Academy. Gracious Smiles provides comprehensive dental care to children in preschool programs, youth in after-school programs, elderly in nursing homes and assisted living facilities and veterans and their spouses.
Matthew Schiller Has Been Made New VP of Greenbaum, Rowe, Smith & Davis LLP's Real Estate Department
The law firm Greenbaum, Rowe, Smith & Davis LLP announced that Matthew Schiller has been named vice-chair of the firm’s Real Estate Department. He joins Thomas Denitzio Jr. and Jack Fersko, the department’s other co-chairs. Schiller concentrates his practice in commercial real estate law. He is a graduate of Trinity College with a bachelor of arts degree and Washington University in St. Louis School of Law.
Spencer Savings Bank announced the appointment of Juan Oelofse as senior vice president and director of commercial and industrial lending. He will be responsible for managing and directing the activities of the bank’s Commercial & Industrial Lending Department, which specializes in financing business working capital needs, owner-occupied commercial real estate and asset financing such as accounts receivable, inventory and equipment.
Oelofse comes to Spencer from SB One Bank, where he was senior vice president and team leader. Prior to that, he was with Interchange Bank/TD Bank as vice president/senior commercial loan officer. He holds a bachelor of commerce degree from the University of Johannesburg in South Africa.
In addition, Spencer Savings Bank recently hosted a school supply drive to support the Center For Food Action in Saddle Brook. For almost a month, the bank collected school supplies for local children, including binders, pencils, notebooks, backpacks and more, with Spencer employees delivering the goods to the center.
James Cash Penny, founder of JC Penny, said, “Growth is never by chance; it is the result of forces working together.” The Morris County Chamber of Commerce is the business epicenter of the Morris County region and the ultimate arena where businesses of all sizes and from all sectors work together for mutual success. Growth is the result. “Our goal is to create opportunities for our members to come together, network, relationships, develop skills and give back to the community,” said Meghan Hunscher, chamber president. “The more they participate, the more they benefit.”
Public accounting firm Nivisoccia LLP is proof, according to Harlene Stevens, tax manager at the firm. Nivisoccia has more than 100 employees located in its headquarters in Mount Arlington with a satellite office in Newton, Sussex County. The firm offers an array of tax, accounting and advisory services, serving the municipal, not-for-profit and private and family-owned business sectors, among other clients. “This firm has many different areas of expertise,” Stevens said. “We (also) have a great retention rate. We like to grow with our clients.” Nivisoccia has itself grown through involvement with the chamber, according to Stevens and Laura Lampron, director of marketing, who spearheaded the firm’s membership.
“I went to the annual meeting a number of years ago,” Stevens said. “I met some people and thought, ‘This is a great organization.’ We met the people who did our first video…Yes, we’ve gotten a number of new clients from the chamber but, more important, the chamber has helped us with our business.”
Stevens cited referrals and cross-referrals to and from attorneys, banks, website designers and marketing professionals as examples. “The chamber has been a great way to be front and center in the community,” said Stevens, who sits on the executive committee of the chamber’s Women in Business Program. Added Lampron, “The more events you attend, the more people you recognize and begin to develop relationships with.”
Emilcott is another chamber member that has seen significant benefits from membership, according to Bruce Groves, CEO. Emilcott is a professional services company providing environmental, health and safety consulting services to businesses domestically and internationally, as well as a technology company specializing in real-time monitoring of air quality. They have 60 employees located in Morristown, New York City and Charlotte, NC. The firm is very active in the chamber and enjoys the resultant rewards, according to Groves. “We have people who are active in a number of committees, participate in the networking events (and) take part in the Women in Business initiatives and we encourage our employees to take advantage of the resources that are available,” he said. In addition to Women in Business, Emilcott employees attend the Tech Talk Forum meetings, Business Connections and Good Morning, Morris, Groves said. “A lot of our clients are members and it’s a good opportunity to network with them and potential clients and we’ve been successful in generating new business as a result,” he added.
Tyler Cerbo of Cerbo’s Parsippany Greenhouses also has enjoyed the benefits of chamber membership. Parsippany’s oldest business, with four generations over 100 years, Cerbo’s operates a garden center in Parsippany, a wholesale nursery in Newton and a Christmas Tree farm in Branchville, Sussex County. They are the largest producer of ornamental and evergreen trees in Northern New Jersey and serve clients as large as Central Park and Coney Island in New York. Cerbo regularly attends Business Connections and Young Professionals and Business Development forum meetings. “It’s very beneficial and for different reasons,” he said. “At least five people I met through the chamber are integral to our business…Also, starting with my grandfather, community has always been important to us and the chamber helps with that. It allows you to be involved with the community a little more. “What better way to invest your time than investing in the relationships in the area?” he continued. “At the end of the day, business is about relationships and the chamber is the best way to do that.”
A new dynamic has taken hold at the Morris County Chamber of Commerce – the mentor- mentee relationship. The chamber recently launched the MENTOR MORRIS initiative, which is intended to leverage the invaluable experience and knowledge of older members for the benefit of younger professionals. Yet a funny thing happened – the mentors are getting just as much out of the program as are the mentees. According to the program overview, “The talented people within our chamber represent a vast untapped resource that we hope to share…Our MENTOR MORRIS initiative is an opportunity to share this wealth of experience by matching up members with others who can give them personalized advice and direction. Our vision is that this initiative will deliver actionable information, strategies and tactics that will help members set and attain their short- and long-term goals.”
The idea for a mentoring initiative came from the Young Professionals Forum (YPF) and chamber leadership tapped Allan Berger of Berger Business Advisors as initiative chair. Berger teamed with Ashley Palmer of Black River Landscape Management and the then-chair of the YPF, consultants Vicki Harte of Harte Marketing Cooperative and Patrick Fennel of the Empowerment Institute, and the County College of Morris to develop the program’s parameters, which includes an online orientation program. “The design of the orientation module is to create a common language and framework for the mentor and mentee to engage successfully,” Berger said. That engagement begins with mentees receiving the backgrounds of three potential mentors and the mentors receiving the backgrounds of a mentee seeking a partner. The mentee then contacts all three possible mentors and selects one. Paula Brueckner of the law firm Chiesa Shahinian & Giantomasi was one of the pilot mentees and has found the experience to be very beneficial. She is teamed with Donna Miller of C3Workplace.
“Donna has become an invaluable resource for not only professional advice and guidance but also for my own personal growth,” Brueckner said. “Further, my involvement in the MENTOR MORRIS initiative has given me a huge confidence boost, which is critical to developing a dynamic trademark practice and deepening client relationships.” Nick Fania of Fania Roofing has found his experience as a mentee equally rewarding. His mentor is Jeff Green of Pinnacle Graphic Communications. “Primarily I have used our conversations as a sounding board for issues that we are having with personnel and the transition of ownership,” Fania said. “I try to come up with a few possible solutions or scenarios to rectify the situation or to plan next steps in the evolution, relying on Jeff to use his experience steering me toward one of my suggestions or in an entirely new direction. Having been able to bounce ideas off Jeff has been a huge benefit to ensure I’m on the desired path or bouncing me back into the proper lane.”
The program’s mentors have benefitted from their participation, as well. “My benefit, beyond raising up others, which is always a benefit, is perspective,” Miller said. “Paula helps to keep my world view fresh. I can run things by her that are going on with my team to gain her insight. This gives me a multi-dimensional view of my team.” Greg Stewart of NexGen Management has been mentoring Ethan Tamman of Keller Williams Commercial Realty. “I’m trying to help steer someone building their career,” Stewart said. “I’m working with someone much younger and I’m seeing him struggle through challenges I struggled with when I was younger.”
Added Meghan Hunscher, chamber president, “This is an opportunity for two generations to learn from each other and to create an inter-generational sense of community.” Berger also noted the MORRIS MENTOR initiative can be a boon for chamber member companies, as well. “It can benefit companies that have people within their organizations they want to develop,” he said. To learn more about the program or to apply to be a mentor or mentee online, visit the chamber’s website and go to programs, or contact Ann Kaplan, the program’s coordinator, at 973.539.3882, ext. 222.
In 1912 the two-person law firm King & Vogt opened its doors on the Morristown Green. One hundred seven years later Schenck, Price, Smith & King is home to 82 attorneys in Florham Park, Sparta, Paramus and Manhattan and has served more than 31,000 clients. Their first, Franklin Mutual Insurance, remains with the firm. Longevity and service are the hallmarks of Schenck, Price, Smith & King, which, in 2018 with the rollout of its new logo, became known as Schenck Price. The firm offers a wide array of legal services to individuals, businesses, public institutions and charitable organizations, including health care, education, construction, trust and estate litigation, elder and special needs planning, corporate law, real estate, insurance defense, banking, commercial litigation, telecommunications, technology, environmental law, corporate governance and labor and employment law. This breadth of expertise is enhanced by a low turnover rate and environment of continuity, according to managing partner Gary Werner.
“One of the things I’m most proud of in this firm is we keep very close contact and relationships with all our former partners,” he said. “That’s great for me because I can pick up the phone and get the benefit of their knowledge…It’s invaluable. “I’m (also) proud of the fact that in the last year-and-a-half we have added attorneys…in a plethora of practice group areas,” he continued. “We’ve also gotten younger in the last three years and have more depth of technical skill.”
Law has changed dramatically over the last 107 years and continues to do so. In response, the attorneys at Schenck Price are constantly learning and updating their knowledge, according to Deborah Cmielewski, partner and member of the firm’s management committee. She cited an emerging regulation that would make it easier for health care providers to share information about opioid use.“We try to get out ahead of these sorts of things, so it keeps us educated and helps our clients,” she said.
Schenck Price also has a deep commitment to diversity, including a Women’s Initiative that provides female attorneys an opportunity to discuss issues important to them and a Diversity Committee comprising only attorneys of color from the firm. Schenck Price employees frequently celebrate ethnic and cultural events, such as Holi, the Hindu festival of colors.
In addition, a deep commitment to the community has always been a cornerstone of Schenck Price’s mission, according to Ed Ahart, partner and former managing partner. Members of the firm serve in leadership positions in many sports groups, churches, charities and nonprofits, he added. Ahart himself previously served as the chair of the Morris County Chamber of Commerce.
“The involvement of our individual attorneys in the community (is) really the collective impact of all these folks,” he said. “Our job is not just a nine-to-five job to produce money. There is a responsibility to participate in the community in a meaningful way.” The firm’s community efforts are spearheaded by a Social Action Committee that is co-chaired by a firm administrator and an administrative assistant. “We’re very proud of that,” Werner said. “It’s not just attorney-driven.” All this – a commitment to excellence of service, a passion for community and diversity and a rich history – differentiate Schenck Price from other law firms in the state, the attorneys say. “The responsiveness, the efficiency, the value and the extreme competence at rates that are competitive,” Cmielewski said. “There’s only a half-dozen firms that have been around more than 100 years,” Ahart said. “They tend to be larger firms. We have intentionally kept ourselves in the medium range so we can be more responsive to our clients.” Added Werner, “We’re proud of where we came from in our 107 years. Former partners of our firm have served on the New Jersey Supreme Court, as distinguished political figures and as significant leaders in the community.”
The days of Norman Rockwell-like doctors with black bags making house calls are forever gone, but the Morris County community still has access to exceptional, personal health care with one of the top hospitals in the nation at its core. Morristown Medical Center, part of Atlantic Health System, is redefining how health care is provided to the tens of thousands of people who look to the hospital each year to keep them healthy or treat them when they are in need. Like other forward-thinking health systems in the nation, Atlantic Health System has been working to make health care more accessible to the community by creating a network of specialist, outpatient and urgent care facilities. Morristown Medical Center expanded its physical footprint to handle the volume of patients requesting these services by adding additional programs, purchasing buildings and additional office space and even adding more parking.
“It is important to create a longstanding relationship with the community and to work with state and regional agencies, the county government and the local business community to ensure we deliver the best care,” said Trish O’Keefe, PhD, RN, hospital president. “It’s a shift in health care priorities. It’s our mission to care for patients when they’re acutely ill or live with a chronic disease. But we also care for and guide our patients to wellness and preventive care. So it’s a lifelong relationship.” Morristown Medical Center has been providing health care to the Morris County community since incorporating as Morristown Memorial Hospital in 1892. Today the hospital employs more than 6,000 people, including more than 2,200 physicians and care providers, and in 2018 admitted more than 39,000 patients, treated nearly
99,000 emergency room visitors and had more than 567,000 outpatient visits. Approximately 11,000 of those outpatient visits each month take place at the Morristown Medical Center Health Pavilion in Rockaway, which opened in 2016. That number is up from 1,000 visits a month when the pavilion opened its doors. “What does that tell us?” O’Keefe asked. “That we’re meeting the health care needs of the Rockway community and surrounding towns – bringing our clinically integrated system to our secondary markets.” Atlantic Health System and Morristown Medical Center also have an Advanced Urgent Care in Mountain Lakes on Rt. 10 and have partnered with urgent care provider MedExpress to open a number of walk-in facilities across the state.
Atlantic Health System hospitals and Atlantic Medical Group practices recently transitioned to the Epic Electronic Medical Record, meaning clinical teams have access to the most up-to-date medical information about patients, improving and streamlining health care in the community, according to O’Keefe. In addition, the hospital works closely with county officials and other stakeholders to identify and fill the health care needs throughout the county.
“We work with our community partners to regularly assess the local health care needs and develop a comprehensive plan collaboratively to respond,” O’Keefe said. Another key element of Morristown Medical Center’s community outreach is its relationship with the business community, according to O’Keefe. The hospital works very closely with businesses throughout the county to provide health screenings, prevention/wellness programs and onsite medical care.
“If we have a healthy business community, we have a thriving community,” O’Keefe said.
Health care professionals from the hospital also participate on the Health and Wellness Committee of the Morris County Chamber of Commerce and the hospital partners with area colleges and high schools to deliver health care services.
In addition to the care Morristown Medical Center is providing “outside the walls of the hospital,” as O’Keefe says, the medical center is internationally and nationally recognized for its high-quality, positive patient outcomes and exceptional clinical teams in its healing environment.
All this has not gone unnoticed. For the second year in a row Morristown Medical Center has been named the #1 hospital in New Jersey by U.S. News and World Report. It also was the only hospital in the state to be ranked among the 50 best hospitals in the nation for cardiology and heart surgery (#26) and orthopedics (#34). It was named one of the world’s best hospitals, the 28th best in the United States and the top hospital in New Jersey by Newsweek and one of the “50 Best Hospitals” by Healthgrades four consecutive years.
“With this important recognition there’s a great sense of pride internally and we also know our community is very proud that we have a nationally ranked hospital right here in our back yard,” said O’Keefe, who also serves as the chair of the Morris County Chamber of Commerce. “It is my team’s privilege to be working with my business colleagues to improve the health and wellness of our community,” she added. “It’s an exciting time to be in Morris County.”
Meghan Hunscher, President and CEO of the Morris County Chamber of Commerce
At 99 years young, it’s an exciting time at the Morris County Chamber of Commerce as we bring on new staff and launch new initiatives. Our board of directors is engaged in a strategic planning process that has created a new vision for the chamber to “create member experiences that foster exceptional business success and quality of life.” The board’s new mission statement for the chamber, “The Morris County Chamber of Commerce collaboratively advances the interests of its members to champion a thriving business and community environment,” embraces the role of the chamber in creating community where your business can grow. In addition, we adopted a new set of values, “Integrity, Transparency, Inclusion, Passion, and Collaboration,” and goals to “Innovate, Empower, and Advocate.” These will serve as guiding principles as we evaluate ways to continually improve the association, deliver value and engage with you, the members.
As a former city planner and economic developer, I often advised communities how to develop a “sense of place” to attract people and businesses to invest in communities. As with communities, it is important for the chamber to build on its strengths to increase the value membership provides. To help us achieve this, Ed Ramirez has joined the chamber team as director of business resources, strategic partnerships and professional development.
Ed will bring his knowledge, experience and relationships to the Morris County Economic Development Corporation, which is a division of the chamber, to connect businesses with the financial resources and professional skills to help grow their business. He will work closely with our members in higher education, other nonprofits, community development financial intermediaries and state agencies, including the New Jersey Economic Development Authority and the Business Action Center, to bring resources to Morris County to support and grow businesses such as yours. Ed also will be preparing professional development courses throughout the year in which members can share with each other their knowledge on various subjects. If you are interested in applying as a speaker, please visit: https://www.morrischamber.org/speaker-application.html.
I consistently hear from members about the chamber’s specialness as a place where our members encourage, inspire and motivate each other and the association to innovate with new ideas for programs and initiatives, such as Mentor Morris, which was launched this fall (see page 24). To learn more, visit https://www.morrischamber.org/mentor-morris.html. Connecting members to each other and available chamber offerings is a key role for our new director of member relations, Mary Ellen Peters. If you have not yet met Mary Ellen, I encourage you to introduce yourself at the next event or committee meeting you attend, or e-mail her at firstname.lastname@example.org. Mary Ellen is also the volunteer leader coordinator and the program coordinator for the Women in Business Program.
The variety of businesses in the chamber is our strength and members consistently tell me how fortunate they are to encounter the expertise and specialists in the chamber from whom they can learn and also refer to their clients, as well. The chamber is excited to elevate your brand and share your insights with the thousands of members and prospects that hear from us on a regular basis. I encourage you to share your thought leadership through the chamber blog, which can be promoted through our monthly newsletter, as well. You can submit a blog on the chamber’s website https://www.morrischamber.org/blog.
Finally, the board and staff are committed to making sure all our members find their place at the chamber and have a sense of belonging, which creates a vibrant community. We also encourage you to refer a company or client that you think would benefit from chamber membership to our director of membership, Mike Stanzilis. As a thank you for your referral, you will receive a credit of up to $50 per member that you referred who joins the chamber toward any event.
Ken Warman, The Leader's Evolution
What are the benefits of having a coach?
It’s about achieving higher levels of performance. Far beyond what you thought was possible….
Leaders have a significant impact on how teams and organizations perform. They set the tone, draw the best from those around them, and drive team success. Teams led by complete leaders are much more likely to become high-performing teams, and those teams quite simply produce the best results…..again and again.
But we all know that doesn’t happen easily or as often as we would want in our current business teams.
Strong, effective, and dynamic leadership can change this. It can get our business teams engaged, energized, and performing at high levels.
Coaching is a direct investment into the development of leaders, and leaders have a high leverage impact on the performance of the teams they run. Through engaging with a coach, a leader can magnify their talents and create engagement and followership across their teams. This causes a ripple effect that raises the performance levels of not only the teams they manage but also generates stronger performance across their organizations.
It’s about making changes. Changes in behaviors that matter.
The need to adapt and change is a foundational element of long-term success. Yet, it is in our wiring as humans to resist change. And many leaders initially see the prospect of changing from “what got me here” both challenging and threatening.
A coach helps the leader build the mindset, muscles, and adaptive behaviors to change. To change in ways that impact the current experience and drive the broader evolution of the leader. By fostering a growth mindset, the coach helps the leader identify and eliminate barriers, unlocking new areas of learning and discovery.
With the rapid advance of technology, the speed with which technical knowledge can be gained at our fingertips, and the growth and power of customer centricity, the need for business leaders to master adaptive skills is more critical than it has ever been. The ability to change and adapt will only become more valuable and necessary in the next decade.
A skilled coach is a powerful ally and catalyst for leaders to embrace change and become change agents who will thrive in the competitive environment we face today and tomorrow.
It’s about being fulfilled with our lives. Achieving our purpose.
There are many measures that we can use to gauge success. And by the external and visible measures, you would think many leaders and professionals would be feeling quite good about themselves.
But when you get into a deep and open discussion with a leader about how he/she is really doing – there are often things missing. There are big gaps and needs. There are things out of balance.
Working with a talented coach allows a leader to develop a meaningful connection (or reconnection) with their purpose. The discovery of what is truly important, consistent with their most fundamental values. The pursuit of that purpose through actions which ultimately result in learning, progress, and achievement of the goal.
My most rewarding moments in coaching are when we get to the discoveries that really matter to the client – creating a legacy, building up others to win as a team, connecting success in both professional and personal lives, aligning action directly to the purpose they are here to achieve. It’s about finding fulfillment.
Performance. Change. Fulfillment.
The value of coaching is about the client finding higher levels of all three. Finding ways to achieve them more frequently and easily. And a talented coach can help get you there.
The saying “Cowboy Up” generally means to be tougher or more resilient in the face of difficult circumstances. It can also mean to prepare to act on something about to immediately occur. And, when it comes to protecting your business from data breaches, it may be time for your company to “Cowboy Up” and implement some simple solutions that help mitigate risks and protect confidential information.
Industry analysts agree cybersecurity will continue to be one of the top investments business owners will make for the foreseeable future. Too often, business owners believe that only larger organizations need to take cybersecurity seriously. Listed below are a few facts about who is a common security target, and what can happen to a business after a data breach.
DATA BREACHES CAN PUT YOU OUT OF BUSINESS. Not only do data breaches happen to small companies, but often with greater impact! A National Cyber Security Alliance Study found, that 60% of small to midsize companies go out of business within the first 6 months of a data breach. The costs and reputation damage attributed to a data breach may be too much to recover from for most businesses.
DATA BREACHES AFFECT THE “LITTLE” GUYS TOO. Most often, the media reports on data breaches that affect larger organizations like Target, Home Depot, and Sony, but did you know that a Verizon study found that 71% of data breaches happen to companies with less than 100 employees?
EMPLOYEES ARE YOUR WEAKEST LINK. Installing network firewalls, ensuring that your systems are regularly patched with the most current vendor security patches and deploying up-to-date anti-virus software sounds like a great start to protecting your businesses information, however, technology alone cannot stop cybercrime and data breaches. In a study led by IBM, they uncovered that 95% of data breaches are caused by human error. That makes your employees the weakest link in your fight against cybersecurity!
YOUR EMPLOYEES NEED CYBER SECURITY TRAINING! The best way to minimize the potential risk of a data breach is to educate your employees. Training your employees on cybersecurity best practices and how to recognize possible threats, is the first step in implementing a robust data security strategy. Look for a comprehensive training program that informs and engages your employees on security best practices. Make sure it includes training on phishing scams, ransomware, phones scams and the dangers of public Wi-Fi. Lastly, you want a training program that hits a broad range of security topics to increase your employees’ security awareness and protects your business.
When it comes to marketing, most small businesses take the approach of throwing something against the wall to see what sticks. Or even worse, they try something once and if they don’t see immediate results, they give up. What many don’t realize is it takes 9 - 13 touches to reach their audience, rendering the wing-it approach virtually useless.
To truly reap the rewards from your marketing efforts, you need a funnel system that strategically orchestrates multiple touches across the lead nurturing spectrum, measuring as you go. Think of it like an auditorium. You’ve got the space with hundreds of seats, a stage and powerful AV system—and you’ve got something important to say. But if no one knows you’re there, you’ll be speaking to an empty room. Before you can impart your wisdom, you need to first fill the seats (build brand awareness). Once you’ve got a captive audience, you need to give them compelling reasons to stay (engage through multiple touch points in your funnel), all while constantly reading the room to see if you’re getting through (measure).
The problem is, many businesses aren’t taking this approach—not in its entirety. In fact, up to 65% have not even identified or attempted to measure their sales funnel, which is staggering considering nurtured leads make 47% larger purchases than non-nurtured leads. Implementing a marketing program alone is not enough. You absolutely need to be measuring its effectiveness. If you neglect your funnel, you’ll miss out on a huge revenue opportunity. In my experience, there are two reasons why businesses aren’t measuring: they fear they’ll only call attention to their marketing fails or they think it’s too complicated to do. Good news—neither is true.
Metrics support profitable decision-making
The most successful marketers are those who unapologetically assess their marketing efforts on an ongoing basis to see what’s working and what’s not. They rely on the data to tell a compelling story about where they’ve been, where they are today and where they need to go. Yes, when you do this you may discover that a particular marketing program underperformed. That’s okay—even expected at times. Use those insights to redirect you to a more profitable and successful marketing program—not to point out your “failures.” It’s not a linear process, but rather an evolution in your approach as you nurture your customer along their journey to the point of purchase.
Measuring marketing performance doesn’t have to be hard
It’s true—measuring marketing performance isn’t as cut and dry as measuring your sales team’s performance. In fact, it might take a customer anywhere from 3 - 12 months to go through the entire funnel before purchasing (sometimes longer). But, don’t let that deter you. While you may not be able to attribute a particular marketing effort to the ultimate sale, you can measure your brand awareness and ROI through each stage of your customer journey by way of Key Performance Indicators (KPIs).
For example, you can measure your brand by looking at how you’re doing on social media. Track things like follower growth, reach, referrals and engagement. Also examine your website metrics. How many page views are you generating and what’s the average user’s time-on-site? If your traffic is increasing (both new and existing users) and users are staying on your site longer, then you’re doing a good job building your brand.
To measure direct ROI, look at metrics like social media conversion, the number of webinar registrants, downloadable content conversions, email open rates, etc. These metrics are relatively black-and-white and should be fairly easy to capture. More importantly, they reveal a wealth of information that can guide your marketing decisions moving forward.
The truth is, to really understand how well you’re reaching your audience, you need to measure throughout the entire customer journey. But be sure to set goals. Identify the metrics you want to achieve across every touch point and monitor as you go. By tracking your efforts as you go, you’ll end up with a powerful funnel that delivers a shorter sales cycle and ultimately supports revenue growth.
Please Note: The views and opinions expressed here are those of the authors and do not necessarily reflect the position of the Morris County Chamber of Commerce.
Morris County Chamber of Commerce
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